Brand Boot Camp 2015

Three exclusive learning sessions: 1.) New York Times and Wall Street Journal bestselling author and highly acclaimed international speaker. 2.) First-hand access to the first consumer research data on Consumer Portraits and Brand Love Stories. 3.) Five intensive hands-on workshop modules. Customized lectures and case studies on packaged goods and services. Seven seasoned marketing professionals. All in one camp! Join the Brand Boot Camp 2015: Building Stronger Brands on October 22-23, 2015. Reserve now! Don't get left behind! Call Juliet at 8132703/32 or email bbc@saltandlight.ph or register at www.brandbootcamp.com. Don't miss this rare learning event. Book your seats now! Get a pre-signed copy of his book Contagious: Why Thing Catch On when you attend Live Executive Session with Jonah Berger or Whole Day of Day 1 or the Full Curriculum. Whole Day of Day 1 or the Full Curriculum. Early Bird Rate is extended until October 10. Last chance to reserve seats and save P500. Call Juliet at 8132703/32 or email bbc@saltandlight.ph. LOOK WHO SIGNED UP SO THEY CAN BUILD STRONGER BRANDS: Abbott Laboratories; ABS-CBN Broadcasting Corporation; ABS-CBN Publishing, Inc.; Ace Saatchi & Saatchi Advertising, Inc.; Amway Philippines L.L.C.; Ardent World, Inc; Asian Vision Cable Holdings, Inc.; Ayala Land, Inc., Bank of the Philippine Islands; Big E Food Corporation; Bruno's Services Corporation; Century Pacific Food Inc.; Cordlife Medical Philippines, Inc.; Del Monte Philippines, Inc.; Dentsu Philippines, Inc.; DSM Manila LLC; Eastern Telecommunications Philippines, Inc.; FranklinCovey Philippines; Fresh N' Famous Foods Inc. (Greenwich); Globe Telecom, Inc.; Golden Donuts, Inc. (Dunkin Donuts); J. Walter Thompson Manila; Jollibee Foods Corporation; LRI-Therapharma; Manila Precious Moments; Mead Johnson; Medical Center Manila; National Book Store, Inc.; Ortigas and Company Limited Phils Holdings, Inc.; Perfetti Van Melle Phils., Inc.; Planet Sports, Inc.; Publicis JimenezBasic; Red Ribbon Bakeshop, Inc.; Republic Biscuit Corporation (Rebisco); San Miguel Brewery Inc.; Security Bank Corporation; Smart Communications, Inc.; Sun Life of Canada (Philippines), Inc.; Sunfu Solutions, Inc.; Sykes Asia, Inc.; TMA Homeschool; The Insular Life Assurance Co., Ltd.; United Laboratories, Inc.; United Neon Advertising, Inc.; Viber Philippines, Inc.; and more! ---------------------------------------------------------- Want to know more about Brand Boot Camp: Building Stronger Brands, October 22-23, 2015 @ SMX Convention Center Taguig? Brand Boot Camp is a 2-day intensive, world-class learning experience on how to build strong brands. It provides brand and marketing professionals a highly engaging environment providing groundbreaking knowledge and practical learning through the following sessions: Session 1: LIVE EXECUTIVE SESSION WITH JONAH BERGER I October 22 (Day 1), 9:00AM to 12:00NN @ Function Rooms 1&2, SMX Convention Center Taguig A keynote presentation from an international speaker: Jonah Berger, Wharton professor and author of the New York Times and Wall Street Journal bestselling book, Contagious: Why Things Catch On. Also recognized as the Best Marketing Book of 2014 by the American Marketing Association. He will talk about how to grow your business and brands through the secret science behind word-of-mouth, and effective marketing through contagious content. He will also share some more recent research on variety of topics like How sharing online versus talking face to face affects what people share How talking to a small versus larger group of people impacts what people share And some recent work on the Contagious Index, a better measure of social media engagement than just views or shares Who should attend? Owners of start-up businesses; business owners who want to grow their business leaps and bounds or wanting to go viral; brand and marketing professionals and consultants who want a boost in their career and practice; marketing professors and teachers; marketing and entrepreneurship students who want to get a head start among their contemporaries. Training Investment With Lunch Early Bird Rate extended until Oct. 10 P9,500 +VAT Regular Rate P10,000 +VAT Academe and Student Rate P5,000 +VAT * For group booking of 4 or more, please deduct P500 discount per delegate * All attendees will get a signed copy of Contagious: Why Things Catch On, ID, certificate and will be served lunch. * Academe and students will be requested for proof of credentials to avail of the special rate Session 2: EXCLUSIVE BRIEFING ON CONSUMER PORTRAITS & BRAND LOVE STORIES SURVEY RESULTS I October 22 (Day 1), 1:00PM to 5:00PM @ Function Rooms 1 &2, SMX Convention Center Taguig Get exclusive access to fresh and first-hand ethnography research on 4 Consumer Groups that will gain you a deeper understanding of your consumers. Substantiating quantitative data, this will paint a clearer picture as to why Filipino Consumers behave based on their life needs, mindset, motivations, media & purchase habits, and brand preferences of four key Filipino target markets: Teens, Working Young Adults, Moms and the Silver Market. Who should attend? Business owners, brand and marketing professionals and consultants who want to get to know their consumers; marketing professors and teachers who want a better understanding of the four consumer segments; marketing and entrepreneurship students who want to get a head start among their contemporaries. Training Investment With Snack Early Bird Rate extended until Oct. 10 P7,500 +VAT Regular Rate P8,000 +VAT Academe and Student Rate P4,000 +VAT * For group booking of 4 or more, please deduct P500 discount per delegate * All attendees will get the electronic copy of the consumer portrait presentation, ID and an afternoon snack. * Academe and students will be requested for proof of credentials to avail of the special rate Session 1 & 2: JONAH BERGER LIVE IN MANILA, AND CONSUMER PORTRAITS & BRAND LOVE STORIES I October 22 (Day), 9:00AM to 5:00PM @ Function Rooms 1 &2, SMX Convention Center Taguig Training Investment With Lunch Early Bird Rate extended until Oct. 10 *Get 1 FREE seat when you reserve 3 P15,500 +VAT Regular Rate *Get 1 FREE seat when you reserve 3 P16,000 +VAT Academe and Student Rate P 8,000 +VAT * For group booking of 4 or more, please deduct P500 discount per delegate except for 3+1 package. * All attendees will get a signed copy of Contagious: Why Things Catch On, electronic of the consumer portrait presentation, ID, certificate, lunch and an afternoon snack. * Academe and students will be requested for proof of credentials to avail of the special rate Session 3: BRAND BOOT CAMP BREAKOUT WORKSHOPS October 23 (Day 2), 9:00AM to 5:00PM @ Meeting Rooms 1 to 8, SMX Convention Center Taguig *To be able to enroll for this last session participant should be able to attend Sessions 1 and 2. (Full Curriculum) Participants will attend the session focused on the consumer segment and industry (packaged goods or services) of their choice. Class size will be limited to 30 to ensure effective learning and interaction. These sessions will apply learning from Day 1 into frameworks and principles which will answer brand building's fundamental questions: What makes a strong brand? How do I build a strong relationship with my consumer? The lectures and case studies are customized to cover the most relevant topics on brand building. Here are the five modules to be covered. Consumer Understanding and Human Insight Brand Differentiation & Positioning Product Experience, Price and Place Strategy Communication Strategy Planning Measuring Brand Building Effectiveness Who should attend? Business owners who are involved in marketing of their products/services; brand and marketing professionals and consultants who want a refresher or an update on the latest developments brand building in these changing times; marketing professors and teachers who wants hands-on training and interaction with marketing practitioners for better appreciation of the topics as they teach these to their students; marketing and entrepreneurship students who want to get a head start among their contemporaries. Who are some members of the faculty and their credentials? To name a few: Pauline Fermin - 24 years brand management, research, marketing strategy development and corporate strategic planning for companies like Procter and Gamble, Coca-Cola Company Philippines, and Beverage Partners Worldwide Asia as Business Development Director managing Korea, Philippines, Indonesia. Currently a professor at UA&P IMC Masteral Studies; Eileen Araneta - extensive portfolio of 20 brands spans 18 years at Unilever Philippines and Asia, having managed Knorr, Lady's Choice, Lipton, Sunsilk, Creamsilk, Dove, Ponds, Close Up, Rexona and many others. She also lead Strategic Planning at J Walter Thompson and has the perspective of both marketing and advertising in building and positioning resilient brands; Cherry Tantoco-Daniels - worked at P&G, Kraft, and later on at Reckitt Benckiser in the USA, UK, Malaysia and Singapore. She was Reckitt's Global Brand Marketing Manager for Innovation in London where she led cross-functional and international project teams in creating new product concepts and formulation; Barbara Young - Over 20 years of experience in P&G, Chevron, and Diageo. From the Philippines, she moved to various countries and eventually became P&G Regional Marketing Director. She also was Chevron Marketing GM for Asia Pacific and Category Director for Diageo Asia Pacific. Currently she is the CEO of Cohen Lifestyle Center; Gold Tantoco; Glenn Glinoga; and, Benjie Jimenez. Training Investment With Lunch Early Bird Rate extended until Oct. 10 P25,000 +VAT Regular Rate P25,500 +VAT Academe and Student Rate Limited to 20 slots. P14,500 * For group booking of 4 or more, please deduct P500 discount per delegate * All attendees will get a signed copy of Contagious: Why Things Catch On, boot camp packet with binder and worksheets, workshop materials, ID, certificate of participation, lunch and snacks for two days. * Academe and students will be requested for proof of credentials to avail of the special rate Call Juliet at 8132703/32 or email bbc@saltandlight.ph or register at www.brandbootcamp.com ---------------------------------------------------------- Here is what our past participants had to say: "Very actionable points for our own brands; concepts in action. I like the disciplined approach/framework which we can apply in our own brands." - Tiffy Lorenzana, Country Head, Brand & Marketing, Standard Chartered Bank "Good training to remind me of the basics and essential aspects of brand building." - Ged Velasco, Marketing, Globe "Substantive, enjoyable, intense-I felt like I was back in college or MBA with students who really wanted to be there. When is the next Boot Camp?" - Tomas Gomez, President, GM Bank Here's what we have in store for you: #Blogapalooza #ResponsibleMedia